Project 18: Whole of government video service scoping study
Vquence and Jimi Bostock provided a scoping study on the viability of a centralised whole of government video service for use by agencies and provide advice on the benefits, costs and risks of different implementation models. The study considered emerging international best practice and recommended a federated solution that would provide agencies with a range of flexible deployment options that would allow video to be published within their existing environments and on central services. The report also recommended adding video search and browsing capabilities to Australia.gov.au.
Our team scoped the potential of a whole-of-government video portal/solution. Having significant experience in online video, we were able to hit the ground running. We were also able to set out on the right course through the guidance of our project sponsor, Peter Alexander of AGIMO. Peter encouraged us to talk to as many agencies as we could and also framed government thinking nicely. We were also guided by the comments received on our blog post on the Gov 2.0 site.
Armed with these, we set out to map the video landscape of the APS and talk to a selection of agencies. We found the agencies were very open to the concept of a centralized video platform and forthcoming about the challenges of online video, from production through to deployment. We were also able to quickly identify actual videos that might be produced on the basis of having access to a robust and flexible video platform and the sorts of things they would want in any platform.
Based on these findings, we assessed a wide range of technical approaches and the wider video/social media ecosystem. From these, we made recommendations based on a central solution that agencies can use within their existing workflows to publish on a central video.gov.au site, embed on their own site, and distribute to an Australian Government YouTube channel for the visibility benefits. For the purposes of the public, we recommended adding cross-government video search and browsing to australia.gov.au. As we discovered, this would likely be a first for any national government and would quickly be the benchmark for all governments. We see that as an exciting opportunity that will enhance the communications between government and the people.
- Project 18 Report DOC(3707k)